Overview
A few time ago I realised that most of my advertising clients needed dynamic animations for mobiles apps. This video is a study case to help me offer a better animation quality in such art direction style.
I've made the cellphone in 3d software called Blender, the color palette, visual identity and app layout in Adobe Illustrator (I didn't knew Figma back then) and finished the entire animation in Adobe After Effects.
The challenge here was to create a design for the app and then separate the assets so I could animate them one by one inside After Effects.
